Kanye West has outlined plans for a new collective of creatives and developers called DONDA.
But his plans can be a little bit bigger than just one more creative collective.
Watch out Apple, your sovereignty is about to be challenge.
“DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas,” wrote West.
“I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts, app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist, doctors, scientist,teachers…”
He continued: “DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford. I want to put creatives in a room together with like minds that are all waaaay doper than me. We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel.”
“We can collectively effect the world trough design. We need to pick up where Steve Jobs left off,” continued West.