Manual already got us used to great identities, here is the latest.

Loveland Aleworks is an independent microbrewery and tasting room based in Loveland, Colorado. Manual created a complete visual and verbal personality to reflect the owners’ passion for beer, while reflecting a little of the local history of Loveland as a gateway to Rocky Mountain National Park, and as a town founded with the inception of the Colorado Central Railroad. The identity takes cues from Loveland’s past as a railroad town, from the logo badge itself, to the custom-designed tap handles based on 19th century railway signal levers.

More images here.


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