The new book from Victionary is out, and it is a must have for any designer. Gold & Silver is the third of viction:ary’s colour-themed series PALETTE which singly focuses on the dynamic play of metallic ink and materials in graphical designs.
Gold and silver always incite a peculiar curiosity in humans with mesmerising glares. Unlike colours perceivable under normal light, metallic colours add lustre to surfaces as they glare even in the dimmest light. Historical uses of precious metals such as gold, silver and bronze have endowed these shiny tones with ideas, such as deity, wealth and brilliance.
Advanced techniques and cheaper production costs today however require designers use metallic tones with greater sensitivity. Featuring a vast collection of direct mails, stationery, catalogues, events, corporate identities, etc., the title surveys how designers capture the essence of commitment, visions, valued traditions or simply the glittery appeal in the different guises of gold, silver and copper tones. Techniques include gilding, pure gold plating, metallic coatings, anodising, etc. that are fascinating to touch and see.
Thanks to Queenie at Victionary for the info.
Buy it here.