Palette No.5: Pastel

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Vicitonary just released their new book, Palette no.5: Pastel.

“Pastel lends much more than a mild sweetness to everyday life. Visually soft and womanly, the spectrum works surprisingly well to deny presumptions and challenge traditions in our modern culture. Following the success of Black & White (No.1), Multicolour (No.2), Gold & Silver (No.3) and Neon (No.4), viction:ary’s PALETTE series adds Pastel as the fifth. Through 110 recent visual experiments and thoughtful solutions in fashion, product and extensive areas of communication designs, Pastel sets to reveal the true potentials of this soothing colour family that typically lends a mild sweetness to everyday life.”
Thanks Queenie for the images.

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